Learning Outcomes.
By the end of this module, students will be able to:
- Define CRM (Customer Relationship Management).
- Explain the purpose of CRM in business.
- Identify the key components of a CRM system.
- Understand the CRM process and customer lifecycle.
- Explain the benefits of CRM.
- Identify examples of CRM software.
Course Content
Module 1: Introduction to CRM.
Module 2: CRM Navigation and Customer Management
Module 3: CRM Administration and Support Tasks
Module 4: CRM Troubleshooting, Security and User Support
Module 5: CRM Analytics, Best Practices and Business Optimization
Module 6: CRM Workflows Through Real-Life Scenarios
